Blog

Rednote Secrets: Top Hashtags & How Different Industries Thrive on Social Media

by Irene K. | Jul 9, 2025 | Business, Content Creation, Social Media, Writing, Xiao Hong Shu

Have you ever wondered… -Why does one beauty brand go viral overnight while another struggles to get likes?-How does a simple pet video reach millions worldwide?-Or why does that one food reel make you instantly crave ramen at 2am? The secret isn’t just great visuals...

Real Hacks to Higher Viewership: Pick Your Sacrifice Wisely

by Irene K. | Jun 2, 2025 | Business, Content Creation, Influencing, Social Media

Let’s bust a myth right away: There’s no magical shortcut to massive viewership anymore.(Unless you get hit by unexpected virality — and let’s be real, that’s becoming rarer with today’s algorithms.) Actually… scratch that.Shortcuts do exist — but they come at a cost....

10 Powers You Already Have to Craft Engaging Social Media Content

by Irene K. | May 24, 2025 | Business, Content Creation, Facebook, Instagram, Lemon8, Photography, Social Media, Tik Tok, Vlography, Writing, Xiao Hong Shu

Creating compelling Social Media Content might seem daunting at first, but the truth is—you already have many powerful skills at your disposal to craft content that resonates and connects. Whether you’re a business owner, aspiring influencer, or just starting out,...

How to Use Your Zone of Genius to Deepen Your Brand’s USP

by Irene K. | May 1, 2025 | Business, Ikigai, Online Branding, USP

In a world overflowing with content, offers, and online noise — standing out is no longer just about being louder. It’s about being clearer, more connected, and aligned with your unique strengths. That’s where your Zone of Genius comes in. Whether you’re a...

Obvious vs. Deeper USP: What Sets You Apart?

by Irene K. | Apr 11, 2025 | Business, Online Branding, USP

Most businesses stop at the obvious USP—the features of their product or service. But the most powerful brands go deeper, uncovering the emotional impact and transformation they provide. 1. The Obvious USP (Surface-Level) This is the practical, functional, or...