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Real Hacks to Higher Viewership: Pick Your Sacrifice Wisely

by Irene K. | Jun 2, 2025 | Uncategorized

Let’s bust a myth right away: There’s no magical shortcut to massive viewership anymore.(Unless you get hit by unexpected virality — and let’s be real, that’s becoming rarer with today’s algorithms.) Actually… scratch that.Shortcuts do exist — but they come at a cost....

10 Powers You Already Have to Craft Engaging Social Media Content

by Irene K. | May 24, 2025 | Uncategorized

Creating compelling Social Media Content might seem daunting at first, but the truth is—you already have many powerful skills at your disposal to craft content that resonates and connects. Whether you’re a business owner, aspiring influencer, or just starting out,...

Important Update: Link Your Lemon8 Account to TikTok Before 20th May or Risk Losing Your Profile

by Irene K. | May 8, 2025 | Content Creation, Influencing, Lemon8, Social Media, Tik Tok

The social media landscape has been buzzing in 2025, with new developments shaking things up. In Singapore, if you’re a Lemon8 user, there’s an urgent update you need to pay attention to.According to a post written by TheSmartLocal: Lemon8 Accounts Not Linked To...

How to Use Your Zone of Genius to Deepen Your Brand’s USP

by Irene K. | May 1, 2025 | Uncategorized

In a world overflowing with content, offers, and online noise — standing out is no longer just about being louder. It’s about being clearer, more connected, and aligned with your unique strengths. That’s where your Zone of Genius comes in. Whether you’re a...

Obvious vs. Deeper USP: What Sets You Apart?

by Irene K. | Apr 11, 2025 | Business, Online Branding, USP

Most businesses stop at the obvious USP—the features of their product or service. But the most powerful brands go deeper, uncovering the emotional impact and transformation they provide. 1. The Obvious USP (Surface-Level) This is the practical, functional, or...