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Exposure vs Brand Awareness: Are You Just Getting Seen or Truly Being Remembered?

Exposure vs Brand Awareness: Are You Just Getting Seen or Truly Being Remembered?

Someone asked me the other day, "Irene, is brand awareness the same as me needing more exposure or to be seen online?" My answer is simple: No. Getting Seen is Not Enough Most business owners think the solution to slow sales or stagnant growth is to “get more...

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