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Important Update: Link Your Lemon8 Account to TikTok Before 20th May or Risk Losing Your Profile

by Irene K. | May 8, 2025 | Content Creation, Influencing, Lemon8, Social Media, Tik Tok

The social media landscape has been buzzing in 2025, with new developments shaking things up. In Singapore, if you’re a Lemon8 user, there’s an urgent update you need to pay attention to.According to a post written by TheSmartLocal: Lemon8 Accounts Not Linked To...

How to Use Your Zone of Genius to Deepen Your Brand’s USP

by Irene K. | May 1, 2025 | Uncategorized

In a world overflowing with content, offers, and online noise — standing out is no longer just about being louder. It’s about being clearer, more connected, and aligned with your unique strengths. That’s where your Zone of Genius comes in. Whether you’re a...

Obvious vs. Deeper USP: What Sets You Apart?

by Irene K. | Apr 11, 2025 | Business, Online Branding, USP

Most businesses stop at the obvious USP—the features of their product or service. But the most powerful brands go deeper, uncovering the emotional impact and transformation they provide. 1. The Obvious USP (Surface-Level) This is the practical, functional, or...

10 Must-Have Google Tools for Creatives: Elevate Your Content Game Like a Pro!

by Irene K. | Apr 11, 2025 | Business, Content Creation

Imagine this—you've got a million-dollar content idea, but you're drowning in scattered files, struggling with analytics, and losing track of deadlines. Sound familiar? As a content creator, marketer, or social media manager, your creative spark deserves effortless...

Unlock your True USP Beyond Products & Pricing

by Irene K. | Apr 11, 2025 | Business, Online Branding, USP

Many businesses struggle with social media marketing and paid ads, eventually abandoning them altogether. They assume the platforms don’t work or that advertising is a waste of money. But the real reason? A lack of strategy and an unclear Unique Selling Proposition...