The Influence Blog
The Ultimate Guide to Branding and Performance Marketing: Don’t Choose One
Additionally, a used-to-be branding specialist once told me something that caught my attention about Branding vs Performance Marketing. "I switched to performance marketing." Not because he suddenly stopped believing in branding. But because more business owners today...
AI-Written Articles and Google Rankings: SEO & GEO Guide 2026
AI-Written Articles and Google Rankings: How to Get Your Business Found on Google and AI Search in 2026 Discover how AI-written articles affect Google rankings, why businesses may be missing from AI search results, and how to improve SEO and AI visibility with...
Ways to Learn Content Creation Beyond the Screen: From Books to Practice in Singapore
Think you need to spend hours watching YouTube tutorials, saving TikToks and taking online courses to become a better content creator? Not necessarily. Some of the best content creation lessons can come from books, magazines, conversations, events, observation and...
The Current Momentum in Influencer Marketing: Why More Creator Collaborations Now Begin with a Pitch
Not too long ago, influencer collaborations often began with a direct message from a brand. Today, the starting point looks a little different. Across industries—from food and lifestyle to beauty, travel, healthcare and technology—more collaborations are beginning...
You Don’t Need an Expensive Course to Start Learning Social Media
One of the most underrated places to learn about social media, content and creator marketing? The library aka NLB. If you're a beginner—especially if you're still figuring out whether this is something you genuinely want to pursue—you don't necessarily need to start...
Heya! I’m Irene K
Founder of IreneKreations.
I help business owners, creators, and solopreneurs build trusted, memorable brands with CLEAR, POWERFUL messaging.
With years of experience in Content Creation, UGC & Influencer Marketing, UX/UI Marketing Projects, and Branding Strategy & more... —plus running an agency in Singapore—and as the Founder of Top14 Food Blog SG (featured on CNA 93.8FM & The Straits Times), I guide you to turn Clarity into Credibility.
Follow for Actionable Tips to level up your Social Content, Brand presence and Strategy.
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Follow my Food & Lifestyle Content:
Rednote | Lemon8 | Food Blog | Food Blog | Lifestyle Blog
Recent Posts
- The Ultimate Guide to Branding and Performance Marketing: Don’t Choose One
- AI-Written Articles and Google Rankings: SEO & GEO Guide 2026
- Ways to Learn Content Creation Beyond the Screen: From Books to Practice in Singapore
- The Current Momentum in Influencer Marketing: Why More Creator Collaborations Now Begin with a Pitch
- You Don’t Need an Expensive Course to Start Learning Social Media
Free Guide
Avoid These 6 Common Social Media Mistakes New Business Owners Make
