Sign up to my newsletter
Stay in the loop with the latest news.
Running a small business means experiencing seasons — some weeks are packed with client work, and others feel surprisingly quiet. But I’ve come to appreciate these slower moments. They aren’t setbacks — they’re opportunities. Here’s how I use my downtime productively...
Someone asked me the other day, "Irene, is brand awareness the same as me needing more exposure or to be seen online?" My answer is simple: No. Getting Seen is Not Enough Most business owners think the solution to slow sales or stagnant growth is to “get more...
Have you ever wondered… -Why does one beauty brand go viral overnight while another struggles to get likes?-How does a simple pet video reach millions worldwide?-Or why does that one food reel make you instantly crave ramen at 2am? The secret isn’t just great visuals...
Let’s bust a myth right away: There’s no magical shortcut to massive viewership anymore.(Unless you get hit by unexpected virality — and let’s be real, that’s becoming rarer with today’s algorithms.) Actually… scratch that.Shortcuts do exist — but they come at a cost....
Creating compelling Social Media Content might seem daunting at first, but the truth is—you already have many powerful skills at your disposal to craft content that resonates and connects. Whether you’re a business owner, aspiring influencer, or just starting out,...
In a world overflowing with content, offers, and online noise — standing out is no longer just about being louder. It’s about being clearer, more connected, and aligned with your unique strengths. That’s where your Zone of Genius comes in. Whether you’re a...
Most businesses stop at the obvious USP—the features of their product or service. But the most powerful brands go deeper, uncovering the emotional impact and transformation they provide. 1. The Obvious USP (Surface-Level) This is the practical, functional, or...
Imagine this—you've got a million-dollar content idea, but you're drowning in scattered files, struggling with analytics, and losing track of deadlines. Sound familiar? As a content creator, marketer, or social media manager, your creative spark deserves effortless...
Many businesses struggle with social media marketing and paid ads, eventually abandoning them altogether. They assume the platforms don’t work or that advertising is a waste of money. But the real reason? A lack of strategy and an unclear Unique Selling Proposition...
Ever feel like you're posting into the void? Your Instagram engagement is dropping, new followers aren't there, and it seems like the algorithm is working against you. Sound familiar? You’re not alone. The truth is, Instagram’s landscape is constantly evolving, and...
