Blog

Does Online Coaching Really Work for Marketing Learning?

by Irene K. | Aug 28, 2025 | Business, Coaching, Online Branding

If you’ve ever wondered whether online coaching can truly help you learn marketing, you’re not alone. Many business owners, entrepreneurs, and marketers ask this question before investing time and money in virtual programs. The reality is, online business coaching has...

Why a Johor Earthquake Can Teach Marketers About Singapore’s Search Trends

by Irene K. | Aug 25, 2025 | Content Creation, Social Media, Trends

Yesterday (August 2025) Johor experienced a minor earthquake that made waves—not just in the region, but also in online search behavior. While Singaporeans didn’t feel the tremors, the event caused a noticeable spike in searches related to “Singapore earthquake,”...

How to Become an Influencer in Singapore: Step-by-Step Guide for Beginners

by Irene K. | Aug 4, 2025 | Content Creation, Influencing, Instagram, Social Media, Tik Tok

Are you wondering how to become an influencer in Singapore and start monetizing your content on social media? Whether you're a student, content creator, freelancer, or side hustler, Singapore offers a vibrant influencer marketing scene ready for new voices. With the...

What I Do During the Low Seasons of My Business — And Why You Should Too

by Irene K. | Jul 18, 2025 | Uncategorized

Running a small business means experiencing seasons — some weeks are packed with client work, and others feel surprisingly quiet. But I’ve come to appreciate these slower moments. They aren’t setbacks — they’re opportunities. Here’s how I use my downtime productively...

Exposure vs Brand Awareness: Are You Just Getting Seen or Truly Being Remembered?

by Irene K. | Jul 13, 2025 | Business, Content Creation, Facebook, Influencing, Instagram, Lemon8, Online Branding, Social Media, Tik Tok, Xiao Hong Shu, YouTube

Someone asked me the other day, "Irene, is brand awareness the same as me needing more exposure or to be seen online?" My answer is simple: No. Getting Seen is Not Enough Most business owners think the solution to slow sales or stagnant growth is to “get more...