The Influence Blog
Why Branding Is Important — And Why Psychological Targeting Matters More Than You Think
By a Marketing Specialist with 11+ Years Experience “You can’t read the label when you’re inside the bottle.”This is the reality for many purpose‑driven small business owners who know who they want to serve — but not why those people connect, stay, or become loyal...
How to Build a Sustainable Brand in Singapore’s AI-Driven Market (2026 Guide)
Imagine this: You’ve spent years building your business — sleepless nights, endless client calls, a dream on paper that finally breathed life into something real. Yet every quarter your marketing feels like shouting into the void. You watch competitors crank out...
How Irene Kreations Can Rescue Your Marketing from start to scale
For many businesses, marketing feels like a constant uphill battle. You’ve tried posting on social media, hiring freelancers, or even running campaigns, yet results never quite match expectations. Often, the problem isn’t a lack of effort—it’s a lack of strategy...
Ultimate Guide: How Small Businesses Can Capture Brand Search Intent (Without Breaking Rednote Rules)
Singapore + Global Edition | Long-Tail SEO + Rednote-Safe Content Framework When customers search for your brand, they usually aren't just looking for your name—they're signalling micro-intent. They’re asking things like: “Is this brand trustworthy?” “Is this shop in...
Beginner’s Guide to Short-Form Video Storytelling for Real Estate Agents
Short-form videos are one of the fastest ways for real estate agents to connect with potential buyers and sellers online. Platforms like Instagram Reels, TikTok, and YouTube Shorts thrive on quick, engaging, and informative content. If you’re new to video marketing,...
Heya! I’m Irene K
Founder of IreneKreations.
I help business owners, creators, and solopreneurs build trusted, memorable brands with CLEAR, POWERFUL messaging.
With years of experience in Content Creation, UGC & Influencer Marketing, UX/UI Marketing Projects, and Branding Strategy & more... —plus running an agency in Singapore—and as the Founder of Top14 Food Blog SG (featured on CNA 93.8FM & The Straits Times), I guide you to turn Clarity into Credibility.
Follow for Actionable Tips to level up your Social Content, Brand presence and Strategy.
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Follow my Food & Lifestyle Content:
Rednote | Lemon8 | Food Blog | Food Blog | Lifestyle Blog
Recent Posts
- AI Prompts Should Simplify Marketing… So Why Do They Often Make It Harder?
- Best Export Settings on CapCut for Social Media: Instagram, TikTok, Facebook, YouTube, Lemon8, Rednote, Telegram, LinkedIn
- How to Use Entry Points and Hooks That Actually Attract First-Time Customers — A Content Strategy for CNY Services
- “You Can’t Read the Label When You’re Inside the Bottle” — Why Coaching Must Go Beyond What to Do and Dive Into Who You Are
- Why Knowing Types of Writing Before Prompting AI Will Make Your Content Actually Work (Even If You’re DIY)
Free Guide
Avoid These 6 Common Social Media Mistakes New Business Owners Make
