The Influence Blog
How Irene Kreations Can Rescue Your Marketing from start to scale
For many businesses, marketing feels like a constant uphill battle. You’ve tried posting on social media, hiring freelancers, or even running campaigns, yet results never quite match expectations. Often, the problem isn’t a lack of effort—it’s a lack of strategy...
Ultimate Guide: How Small Businesses Can Capture Brand Search Intent (Without Breaking Rednote Rules)
Singapore + Global Edition | Long-Tail SEO + Rednote-Safe Content Framework When customers search for your brand, they usually aren't just looking for your name—they're signalling micro-intent. They’re asking things like: “Is this brand trustworthy?” “Is this shop in...
Beginner’s Guide to Short-Form Video Storytelling for Real Estate Agents
Short-form videos are one of the fastest ways for real estate agents to connect with potential buyers and sellers online. Platforms like Instagram Reels, TikTok, and YouTube Shorts thrive on quick, engaging, and informative content. If you’re new to video marketing,...
What People Actually Want to Read in Business Owner Interview Content — And How to Make It Rank, Engage & Stand Out
Most business owner interviews die in the scroll within three seconds — not because the business is boring, but because the questions are. In a sea of repetitive content, interviews often become “just another post”… unless you know how to turn them into magnetic...
Do You Really Need a Content Creation Bootcamp or a Full Course?
If you're a business owner or an aspiring content creator, you've probably seen countless ads promoting Content Creation Bootcamps or full-fledged courses. The promise? To turn you into a content wizard in a matter of weeks. But here’s the real question: do you...
Heya! I’m Irene K
Founder of IreneKreations.
I help business owners, creators, and solopreneurs build trusted, memorable brands with CLEAR, POWERFUL messaging.
With years of experience in Content Creation, UGC & Influencer Marketing, UX/UI Marketing Projects, and Branding Strategy & more... —plus running an agency in Singapore—and as the Founder of Top14 Food Blog SG (featured on CNA 93.8FM & The Straits Times), I guide you to turn Clarity into Credibility.
Follow for Actionable Tips to level up your Social Content, Brand presence and Strategy.
Follow for Social Content Tips:
Follow my Food & Lifestyle Content:
Rednote | Lemon8 | Food Blog | Food Blog | Lifestyle Blog
Recent Posts
- How to Use Entry Points and Hooks That Actually Attract First-Time Customers — A Content Strategy for CNY Services
- “You Can’t Read the Label When You’re Inside the Bottle” — Why Coaching Must Go Beyond What to Do and Dive Into Who You Are
- Why Knowing Types of Writing Before Prompting AI Will Make Your Content Actually Work (Even If You’re DIY)
- Why Branding Is Important — And Why Psychological Targeting Matters More Than You Think
- How to Build a Sustainable Brand in Singapore’s AI-Driven Market (2026 Guide)
Free Guide
Avoid These 6 Common Social Media Mistakes New Business Owners Make
