Blog

Exposure vs Brand Awareness: Are You Just Getting Seen or Truly Being Remembered?
Someone asked me the other day, "Irene, is brand awareness the same as me needing more exposure or to be seen online?" My answer is simple: No. Getting Seen is Not Enough Most business owners think the solution to slow sales or stagnant growth is to “get more...

Rednote Secrets: Top Hashtags & How Different Industries Thrive on Social Media
Have you ever wondered… -Why does one beauty brand go viral overnight while another struggles to get likes?-How does a simple pet video reach millions worldwide?-Or why does that one food reel make you instantly crave ramen at 2am? The secret isn’t just great visuals...

Real Hacks to Higher Viewership: Pick Your Sacrifice Wisely
Let’s bust a myth right away: There’s no magical shortcut to massive viewership anymore.(Unless you get hit by unexpected virality — and let’s be real, that’s becoming rarer with today’s algorithms.) Actually… scratch that.Shortcuts do exist — but they come at a cost....

10 Powers You Already Have to Craft Engaging Social Media Content
Creating compelling Social Media Content might seem daunting at first, but the truth is—you already have many powerful skills at your disposal to craft content that resonates and connects. Whether you’re a business owner, aspiring influencer, or just starting out,...

How to Use Your Zone of Genius to Deepen Your Brand’s USP
In a world overflowing with content, offers, and online noise — standing out is no longer just about being louder. It’s about being clearer, more connected, and aligned with your unique strengths. That’s where your Zone of Genius comes in. Whether you’re a...