Blog

Using Catchphrases, Key Messages, Slogans, and Hooks on Social Media

by Irene K. | Jan 3, 2025 | Business, Content Creation, Facebook, Influencing, Instagram, Lemon8, Online Branding, Social Media, Tik Tok, Vlography, Writing, Xiao Hong Shu, YouTube

Catchphrases, Key Messages, Slogans, and Hooks - What’s the Difference and Why They Matter for Your Branding? In today’s digital world, standing out on social media can be challenging, especially with the constant flood of content. Whether you're a small business...

Why Knowing What People Want to Buy is Crucial When Creating Social Media Content for Your Business

by Irene K. | Jan 3, 2025 | Business, Content Creation, E-commerce, Instagram, Lemon8, Social Media, Tik Tok, Trends, Xiao Hong Shu, YouTube

As a business owner, you may often find yourself stuck in a cycle of creating social media content that feels disconnected from what your audience actually wants. This struggle is real, especially when trying to maintain a consistent online presence that resonates...

How to Make Friends with Content Creators in Singapore: A Guide to Building Authentic Connections in the Digital Age

by Irene K. | Dec 17, 2024 | Community Tips, Ikigai

In Singapore’s vibrant digital landscape, content creators are more than just influencers—they are storytellers, trendsetters, and community builders shaping the way brands and individuals connect with audiences. Whether you’re a fellow creator, a business owner, or...

Christmas Social Media Post Ideas for Business

by Irene K. | Dec 13, 2024 | Content Creation, Festive, Social Media

And just like that, we’ve arrived at the final month of 2024! I hope you’ve enjoyed planning your Christmas content and found some great ideas to engage your audience. If you haven’t yet, don’t worry—there’s still time! As you wrap up your content for the season,...

Firehook vs. Clickbait: What’s the Difference and Why It Matters

by Irene K. | Dec 13, 2024 | Content Creation, Social Media, Writing

In the crowded digital space, grabbing your audience’s attention is an art. Every marketer and content creator strives to craft headlines or hooks that stop the scroll and compel clicks. But there’s a fine line between firehook and clickbait, and understanding the...