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Exposure vs Brand Awareness: Are You Just Getting Seen or Truly Being Remembered?

Exposure vs Brand Awareness: Are You Just Getting Seen or Truly Being Remembered?

Someone asked me the other day, "Irene, is brand awareness the same as me needing more exposure or to be seen online?" My answer is simple: No. Getting Seen is Not Enough Most business owners think the solution to slow sales or stagnant growth is to “get more...

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10 Powers You Already Have to Craft Engaging Social Media Content

10 Powers You Already Have to Craft Engaging Social Media Content

Creating compelling Social Media Content might seem daunting at first, but the truth is—you already have many powerful skills at your disposal to craft content that resonates and connects. Whether you’re a business owner, aspiring influencer, or just starting out,...

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