The Influence Blog
Unlock your True USP Beyond Products & Pricing
Many businesses struggle with social media marketing and paid ads, eventually abandoning them altogether. They assume the platforms don’t work or that advertising is a waste of money. But the real reason? A lack of strategy and an unclear Unique Selling Proposition...
Key to Consistency and Growth in Content Creation: Step-by-Step Guide to Building a Winning Content Calendar for Businesses
Often times hear, content creators and business owners often struggle with maintaining a consistent online presence. The secret to long-term success? A well-planned content calendar that aligns with your brand’s goals and audience needs. If you’re looking to take your...
Graphic Designers Are Not Social Media Managers—And Here’s Why That Matters for Your Brand
The Big Misconception That’s Hurting Your Social Media Strategy - Too many brands make a crucial mistake: assuming a graphic designer can also handle social media management. On the surface, it may seem logical—after all, both involve creativity and visuals. But in...
Why Training Your Marketing Team with Design Thinking is Important
In Singapore’s competitive business world, marketing plays a key role in helping companies stand out. To stay ahead, businesses need fresh, creative strategies that truly connect with their customers. One powerful method that can help your marketing team achieve this...
Followers Don’t Grow from Just One Post—It’s the Full Collection That Matters
"Slow growth feels wrong in a world obsessed with speed." Many business owners obsess over the performance of a single post. “Why didn’t this reel get 1,000 views?” “Why aren’t followers flocking after this caption?” The truth? Social media growth isn’t about one hit...
Heya! I’m Irene K
Founder of IreneKreations.
I help business owners, creators, and solopreneurs build trusted, memorable brands with CLEAR, POWERFUL messaging.
With years of experience in Content Creation, UGC & Influencer Marketing, UX/UI Marketing Projects, and Branding Strategy & more... —plus running an agency in Singapore—and as the Founder of Top14 Food Blog SG (featured on CNA 93.8FM & The Straits Times), I guide you to turn Clarity into Credibility.
Follow for Actionable Tips to level up your Social Content, Brand presence and Strategy.
Follow for Social Content Tips:
Follow my Food & Lifestyle Content:
Rednote | Lemon8 | Food Blog | Food Blog | Lifestyle Blog
Recent Posts
- AI Prompts Should Simplify Marketing… So Why Do They Often Make It Harder?
- Best Export Settings on CapCut for Social Media: Instagram, TikTok, Facebook, YouTube, Lemon8, Rednote, Telegram, LinkedIn
- How to Use Entry Points and Hooks That Actually Attract First-Time Customers — A Content Strategy for CNY Services
- “You Can’t Read the Label When You’re Inside the Bottle” — Why Coaching Must Go Beyond What to Do and Dive Into Who You Are
- Why Knowing Types of Writing Before Prompting AI Will Make Your Content Actually Work (Even If You’re DIY)
Free Guide
Avoid These 6 Common Social Media Mistakes New Business Owners Make
