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Exposure vs Brand Awareness: Are You Just Getting Seen or Truly Being Remembered?
Someone asked me the other day, "Irene, is brand awareness the same as me needing more exposure or to be seen online?" My answer is simple: No. Getting Seen is Not Enough Most business owners think the solution to slow sales or stagnant growth is to “get more...
Rednote Secrets: Top Hashtags & How Different Industries Thrive on Social Media
Have you ever wondered… -Why does one beauty brand go viral overnight while another struggles to get likes?-How does a simple pet video reach millions worldwide?-Or why does that one food reel make you instantly crave ramen at 2am? The secret isn’t just great visuals...
Real Hacks to Higher Viewership: Pick Your Sacrifice Wisely
Let’s bust a myth right away: There’s no magical shortcut to massive viewership anymore.(Unless you get hit by unexpected virality — and let’s be real, that’s becoming rarer with today’s algorithms.) Actually… scratch that.Shortcuts do exist — but they come at a cost....
Heya! I am Irene K
Lots of Content creation experience | UGC creator | Founder of Top14 Food Blog in SG | Featured on CNA 93.8fm & The Straits Times |
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Recent Posts
- Ultimate Guide: How Small Businesses Can Capture Brand Search Intent (Without Breaking Rednote Rules)
- Beginner’s Guide to Short-Form Video Storytelling for Real Estate Agents
- What People Actually Want to Read in Business Owner Interview Content — And How to Make It Rank, Engage & Stand Out
- Do You Really Need a Content Creation Bootcamp or a Full Course?
- Why Every Creator Needs AI Style Language in 2025 – CapCut AI Tricks Inside!
Free Guide
Avoid These 6 Common Social Media Mistakes New Business Owners Make
