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Why a Johor Earthquake Can Teach Marketers About Singapore’s Search Trends
Yesterday (August 2025) Johor experienced a minor earthquake that made waves—not just in the region, but also in online search behavior. While Singaporeans didn’t feel the tremors, the event caused a noticeable spike in searches related to “Singapore earthquake,”...
How to Become an Influencer in Singapore: Step-by-Step Guide for Beginners
Are you wondering how to become an influencer in Singapore and start monetizing your content on social media? Whether you're a student, content creator, freelancer, or side hustler, Singapore offers a vibrant influencer marketing scene ready for new voices. With the...
What I Do During the Low Seasons of My Business — And Why You Should Too
Running a small business means experiencing seasons — some weeks are packed with client work, and others feel surprisingly quiet. But I’ve come to appreciate these slower moments. They aren’t setbacks — they’re opportunities. Here’s how I use my downtime productively...
Heya! I am Irene K
Lots of Content creation experience | UGC creator | Founder of Top14 Food Blog in SG | Featured on CNA 93.8fm & The Straits Times |
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Recent Posts
- Ultimate Guide: How Small Businesses Can Capture Brand Search Intent (Without Breaking Rednote Rules)
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- What People Actually Want to Read in Business Owner Interview Content — And How to Make It Rank, Engage & Stand Out
- Do You Really Need a Content Creation Bootcamp or a Full Course?
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Avoid These 6 Common Social Media Mistakes New Business Owners Make
