Sign up to my newsletter
Stay in the loop with the latest news.
Are you struggling to grow your business online and wondering if taking a marketing strategy course could be the solution? With so many options available—from digital marketing courses to social media strategy courses—it’s easy to feel overwhelmed. Picking the right...
I recently visited Yunnan, China. During my time there, I learnt from Chinese culture and Tibetan stories, I came across an inspiring perspective rooted in Tibetan values about money. There’s a story from Tibetan culture that has a powerful lesson for wealth,...
Writing for social media isn’t just about words — it’s about how users read, interpret, and interact with your content. Even the most insightful ideas can get lost if your post is cluttered, hard to read, or visually overwhelming. Poorly written social media content...
If you’ve ever wondered whether online coaching can truly help you learn marketing, you’re not alone. Many business owners, entrepreneurs, and marketers ask this question before investing time and money in virtual programs. The reality is, online business coaching has...
Yesterday (August 2025) Johor experienced a minor earthquake that made waves—not just in the region, but also in online search behavior. While Singaporeans didn’t feel the tremors, the event caused a noticeable spike in searches related to “Singapore earthquake,”...
Are you wondering how to become an influencer in Singapore and start monetizing your content on social media? Whether you're a student, content creator, freelancer, or side hustler, Singapore offers a vibrant influencer marketing scene ready for new voices. With the...
Running a small business means experiencing seasons — some weeks are packed with client work, and others feel surprisingly quiet. But I’ve come to appreciate these slower moments. They aren’t setbacks — they’re opportunities. Here’s how I use my downtime productively...
Someone asked me the other day, "Irene, is brand awareness the same as me needing more exposure or to be seen online?" My answer is simple: No. Getting Seen is Not Enough Most business owners think the solution to slow sales or stagnant growth is to “get more...
Have you ever wondered… -Why does one beauty brand go viral overnight while another struggles to get likes?-How does a simple pet video reach millions worldwide?-Or why does that one food reel make you instantly crave ramen at 2am? The secret isn’t just great visuals...
Let’s bust a myth right away: There’s no magical shortcut to massive viewership anymore.(Unless you get hit by unexpected virality — and let’s be real, that’s becoming rarer with today’s algorithms.) Actually… scratch that.Shortcuts do exist — but they come at a cost....
