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AI Prompts Should Simplify Marketing… So Why Do They Often Make It Harder?

by Irene K. | Feb 6, 2026 | Artificial Intelligence, Branding, Business, Writing

AI is supposed to make marketing easier… but why does it feel like it’s doing everything but that? You know it could save you time… if only you knew how to make it work. For many business owners, DIY-ing AI prompts feels like solving a puzzle you didn’t ask for....

Best Export Settings on CapCut for Social Media: Instagram, TikTok, Facebook, YouTube, Lemon8, Rednote, Telegram, LinkedIn

by Irene K. | Feb 2, 2026 | Content Creation, Facebook, Instagram, Lemon8, Social Media, Tik Tok, Visual, Vlography, Xiao Hong Shu, YouTube

CapCut is a powerful video editing app that allows content creators to edit and export high-quality videos for social media. However, choosing the right export settings is crucial to ensure your videos look sharp and professional on different platforms. In this guide,...

How to Use Entry Points and Hooks That Actually Attract First-Time Customers — A Content Strategy for CNY Services

by Irene K. | Jan 28, 2026 | Business, Content Creation, Festive, Instagram, Lemon8, Social Media, Tik Tok, Visual, Writing, YouTube

Most CNY (Chinese New Year) promotion, product, services and businesses don’t have a marketing problem. They have an entry point problem. They post: Promotions Packages Prices But first-time customers still don’t convert. Why? Because people don’t buy offers...

Heya! I’m Irene K
Founder of IreneKreations.

I help business owners, creators, and solopreneurs build trusted, memorable brands with CLEAR, POWERFUL messaging.

With years of experience in Content Creation, UGC & Influencer Marketing, UX/UI Marketing Projects, and Branding Strategy & more... —plus running an agency in Singapore—and as the Founder of Top14 Food Blog SG (featured on CNA 93.8FM & The Straits Times), I guide you to turn Clarity into Credibility.

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