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You May Know in Marketing We Gotta Use Firehook to Attract Attention, But Do You Know There Are 21 Types of Hook? In the world of marketing, grabbing attention is everything. We often hear about the need for a "firehook"—a captivating statement or element that draws...
“Inconsistency is often an identity problem, not a skill problem.”“You can’t read the label when you’re inside the bottle.”“Slow growth feels wrong in a world obsessed with speed.” For small business owners and content creators, ideas and strategies can feel elusive....
Have you watched the Korea Netflix reality Show, The Influencer? This series goes beyond showcasing influencers with creative content—it’s about strategy. Contestants don’t just rely on their followers/fanbases; they use smart tactics to capture attention each round...
Picture a charming café in a busy neighborhood. The food is a delicacy, the coffee smells amazing, and the space feels cozy and inviting. Yet, despite these great qualities, the café struggles to attract new customers. The issue may stem from how the café is managing...
The Good and Bad of Follow-for-Follow Communities: Why You Should Think Twice Before Participating While it’s not often discussed, as a seasoned content creator, you’ve likely encountered or tried follow-for-follow. The concept is simple: you gain one follower by...
On social media, visibility is almost everything. Whether you’re an influencer, a business, or just like to share content, getting your posts seen by others is one of the important aspects. But what if your content suddenly stops showing up? You might be dealing with...
Are you passionate about building your personal brand but feel stuck? Many aspiring creators and business owners in Singapore experience the same struggles: “I want to create content but don’t know where to start,” or “I don’t know what type of content I should post.”...
“Having values doesn’t automatically make a brand.”“You can’t read the label when you’re inside the bottle.”“Inconsistency is often an identity problem, not a skill problem.” In recent years, travel influencing has become one of the most searched career aspirations...
Curious about the perfect time to hit "post" on social media? It’s a common dilemma for marketers crafting their social media strategies. Timing your posts to align with when your audience is most active can supercharge your content's visibility. But here’s the twist:...
“Having values doesn’t automatically make a brand.”“You can’t read the label when you’re inside the bottle.”“Inconsistency is often an identity problem, not a skill problem.” Starting social media and branding for your business can feel overwhelming. Between platform...