The Influence Blog

Using Catchphrases, Key Messages, Slogans, and Hooks on Social Media

Using Catchphrases, Key Messages, Slogans, and Hooks on Social Media

“You can’t read the label when you’re inside the bottle.” If you’ve ever struggled to craft social media content that resonates, is memorable, and builds your brand, you’ve probably experienced this. Many business owners post frequently, but without clear...

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Why Knowing What People Want to Buy is Crucial for Your Business Brand When Creating Social Media Content

Why Knowing What People Want to Buy is Crucial for Your Business Brand When Creating Social Media Content

“Having values doesn’t automatically make a brand.” You could have the most beautiful product, an inspiring mission, or a gorgeous Instagram feed—but if your audience doesn’t see a need or desire for what you offer, your social media efforts may fall flat....

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Free Guide

Avoid These 6 Common Social Media Mistakes New Business Owners Make