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Unlock your True USP Beyond Products & Pricing

by Irene K. | Apr 11, 2025 | Business, Online Branding, USP

Many businesses struggle with social media marketing and paid ads, eventually abandoning them altogether. They assume the platforms don’t work or that advertising is a waste of money. But the real reason? A lack of strategy and an unclear Unique Selling Proposition...

What Marketing Students Are Really Asking Today

by Irene K. | Mar 31, 2025 | Business, Coaching, Content Creation, Influencing, Social Media, Sustainability, Training Program, Workshop

Reflections from NTU Nanyang Business School Marketing Industry Night I had the privilege of speaking with students from Nanyang Technological University’s Nanyang Business School during their Marketing Industry Night. Standing in a room full of future marketers...

Key to Consistency and Growth in Content Creation: Step-by-Step Guide to Building a Winning Content Calendar for Businesses

by Irene K. | Mar 1, 2025 | Business, Content Creation, Facebook, Instagram, Lemon8, Social Media, Tik Tok, Xiao Hong Shu, YouTube

“You don’t burn out from creating too much content — you burn out from creating without direction.” There is a quiet frustration many business owners never say out loud: you’re showing up online, but it still feels like nothing is building momentum. One post gets...

Heya! I’m Irene K
Founder of IreneKreations.

I help business owners, creators, and solopreneurs build trusted, memorable brands with CLEAR, POWERFUL messaging.

With years of experience in Content Creation, UGC & Influencer Marketing, UX/UI Marketing Projects, and Branding Strategy & more... —plus running an agency in Singapore—and as the Founder of Top14 Food Blog SG (featured on CNA 93.8FM & The Straits Times), I guide you to turn Clarity into Credibility.

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