Just yesterday, someone asked me how to attract more viewership on social media. Many factors can cause our content viewership to falter, so it’s important to identify and avoid these pitfalls while focusing on the elements that foster growth.

Today, I’d like to share an essential framework for creating engaging content. Begin by asking yourself: Is your content truthful, helpful, and kind?

Helpful Content: If your content is helpful, it naturally attracts more viewers and often results in increased shares. People appreciate valuable information and are likely to spread the word.

Helpful but Not Truthful: While helpful content can attract attention if it lacks truthfulness, it can backfire. Misleading information might gain temporary traction but ultimately damage your credibility and lose followers.

Helpful but Not Kind: Helpful content that isn’t kind might attract a different audience, which may not align with your goals. This type of content can draw attention but might not foster the positive community you aim to build. (If you’re interested in learning more about targeting your audience, stay tuned for a free e-book on my website soon.)

Truthful but Not Kind or Helpful: Truthful Content but neither kind nor helpful tends to be personal sharing without clear intent. This kind of content might not resonate with a broader audience or encourage engagement.

Kind Content: Kind content attracts positivity and encourages people to share it further, amplifying its reach. When your content is kind, it fosters a supportive and engaged community.

By focusing on creating content that is truthful, helpful, and kind, you can effectively increase your social media viewership and build a loyal and engaged audience. Remember, the quality of your content is crucial in attracting and retaining followers.