If you’re wondering why your posts aren’t getting enough engagement and how you can improve, there are several visual factors to consider. These elements can make a significant impact even before you delve into editing text, defining your target audience, or crafting effective CTAs. Focusing on visual aspects can tremendously help you capture attention, as visuals often create the fastest and most powerful first impression.
Here are 9 key visual components to enhance your content and boost engagement:
(1) Engaging Storytelling which follows the flow:
For example, you might have attended an event and shared bits of your experience, which is great. To help your audience better understand your experience, consider structuring it like a storyline. Here’s how: Start with a video of you entering the space, sharing what first caught your attention. Highlight various experiences throughout, offering a mix of what made the event special. Explain why others should visit too. When ending the video, avoid abrupt cuts that confuse viewers. You could show yourself heading home with shopping bags or smoothly covering the camera, fading to black. The ending should suit your story’s flow.
(2) High-Quality Transitional Editing:
You may have noticed many people using giddy or flashy transition effects in their edits, which can sometimes lack purpose. High-quality transitional editing can be approached in two ways: meticulously crafting transitions to flow seamlessly in post-production, or using transitions with specific intentions.
For example, transitioning from video clip one fading to white, followed by video clip two starting with sunlight swinging down the frame to highlight your subject.
(3) Interactive Elements (Interviews, Q&A):
Having someone speaking in a video, especially in contexts like Q&A sessions or interviews, enhances engagement by providing a human connection and authoritative voice to the content. Viewers relate better to real people sharing insights, which adds authenticity and credibility to the information being discussed. Additionally, controversial topics often generate heightened interest and engagement because they provoke strong emotions, spark debates, and encourage viewers to voice their opinions. Controversy can make content more memorable and shareable as it challenges conventional viewpoints and encourages critical thinking and discussion among viewers, thereby amplifying its reach and impact across social media platforms.
(4) Unique Video Effects such as Hyperlapse:
Content creation today is often mistakenly reduced to merely merging clips together, but it can be so much more. Have you curated your content to stand out? With countless creations flooding platforms daily, distinguishing yours is crucial. Mastering unique video effects like hyperlapse and timelapse can significantly elevate your content’s appeal and engagement.
(5) Dynamic Lighting Effects:
I often attend content creator circles and media events where I hear different perspectives on lighting. Personally, I don’t prefer using dynamic lights unless the environment is too dim. However, I believe lighting is still a very important aspect of creating a good visual. How you use it to define your style is crucial.
Some creators use lighting the same way every time they shoot, which helps build a personal style perfect for branding. Occasionally, I like to experiment with light effects if my content starts to feel generic. I’ve heard people say not to move your lights when taking videos, but for me, stagnant lighting makes food look too professional in my user-generated videos and doesn’t create a unique style.
So, I always adjust my lighting, especially for specific clips in my videos. Here’s a behind-the-scenes look, and here’s the video. Being open to playing with your lighting setup can work wonders and help you discover a new style. Never limit yourself in what you can do with your tools, but always prioritize safety.
(6) Trendy Sound Design:
We’re all familiar with how this works, especially those who use social media often. Using trendy sounds on social media can significantly enhance content attractiveness and virality. These sounds resonate with current cultural trends and memes, fostering a sense of cultural relevance that appeals to viewers interested in what’s popular. Emotionally, trendy sounds can evoke specific feelings or nostalgia associated with these trends, deepening viewer engagement and encouraging interactions like likes and shares. Moreover, social media algorithms tend to prioritize content with higher engagement rates, potentially boosting visibility when using popular sounds. By tapping into existing communities of creators and viewers who engage with these trends, using trendy sounds can increase the likelihood of content becoming viral, sparking trends and fostering broader audience reach through shared cultural references and community dynamics.
(7) Visual Styling:
Many content creators spend a lot of time doing styling, especially for food and product content, to ensure they capture the best possible shots. While I acknowledge the importance of styling, especially when I have a background in professional food photography in the past, I personally prefer a more natural approach. Over-styling can sometimes make things look artificial/fake, and that’s not my style. I believe to show what it looks like on the plate, and I aim for a natural look with minimal, subtle styling in my user-generated content. I strive to avoid creating staged or fake appearances.
(8) Photo/Video Compositions:
When discussing how to avoid fake looks in user-generated content, I believe that photo and video composition is key to creating better visuals.
Photo and video composition involves arranging elements within the frame to create visually appealing and effective images or footage. It includes aspects like framing, perspective, balance, leading lines, and the rule of thirds. Learning these fundamentals is really important for content creators because they directly impact how viewers perceive and engage with the content.
Proper composition can draw attention to the subject, convey emotions or messages clearly, and guide the viewer’s eye through the visual narrative. It helps in capturing attention amidst the flood of content online, making your work stand out and resonate more effectively with your audience. Mastering composition techniques enables content creators to elevate the quality of their content, regardless of the equipment they use, enhancing the overall impact and viewer experience.
(9) Colour Matching:
In addition to composition, understanding color theory and how to match colors visually can greatly enhance the attractiveness of your content.
Mastering these Tips above—it can transform your content creation process. By applying these principles effectively, you not only improve the visual appeal of your work but also strengthen its ability to resonate with your audience on a deeper level. Whether you’re creating photos or videos, these foundational skills allow you to convey messages more clearly, evoke specific emotions, and ultimately stand out in a crowded digital landscape. Embrace learning and experimenting with composition and color to unlock new creative possibilities and elevate the impact of your content.
