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If you’ve ever wondered whether online coaching can truly help you learn marketing, you’re not alone. Many business owners, entrepreneurs, and marketers ask this question before investing time and money in virtual programs. The reality is, online business coaching has...
Someone asked me the other day, "Irene, is brand awareness the same as me needing more exposure or to be seen online?" My answer is simple: No. Getting Seen is Not Enough Most business owners think the solution to slow sales or stagnant growth is to “get more...
In a world overflowing with content, offers, and online noise — standing out is no longer just about being louder. It’s about being clearer, more connected, and aligned with your unique strengths. That’s where your Zone of Genius comes in. Whether you’re a...
Most businesses stop at the obvious USP—the features of their product or service. But the most powerful brands go deeper, uncovering the emotional impact and transformation they provide. 1. The Obvious USP (Surface-Level) This is the practical, functional, or...
Many businesses struggle with social media marketing and paid ads, eventually abandoning them altogether. They assume the platforms don’t work or that advertising is a waste of money. But the real reason? A lack of strategy and an unclear Unique Selling Proposition...
You may have come across my post on LinkedIn and Telegram channel! I was casually searching for the keyword "Leading food blogger in Singapore" on Google and was pleasantly surprised to see myself ranked 7th on the list. Over the years, I’ve been featured as one of...
When it comes to creating compelling content, whether for photos or videos, styling plays a pivotal role in the final outcome. Photography and Videography styling is not just about dressing up a subject or arranging props; it's about creating a visual story that...
Ever Googled questions like, "Why is marketing important for freelancers?" or "What is the importance of social media marketing in marketing?" If so, you're not alone. The freelance world is evolving, and if you’re not mastering social media, you're leaving money on...
Catchphrases, Key Messages, Slogans, and Hooks - What’s the Difference and Why They Matter for Your Branding? In today’s digital world, standing out on social media can be challenging, especially with the constant flood of content. Whether you're a small business...
Your All-in-One, Must-Have Social Media E-Book Has Arrived: Why The Ultimate 101: Social Media Platform Guide is a Game-Changer Are you feeling lost in the vast world of social media, unsure of where to start or how to grow your online presence? You’re not alone. For...
