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Most businesses stop at the obvious USP—the features of their product or service. But the most powerful brands go deeper, uncovering the emotional impact and transformation they provide. 1. The Obvious USP (Surface-Level) This is the practical, functional, or...
Many businesses struggle with social media marketing and paid ads, eventually abandoning them altogether. They assume the platforms don’t work or that advertising is a waste of money. But the real reason? A lack of strategy and an unclear Unique Selling Proposition...
You may have come across my post on LinkedIn and Telegram channel! I was casually searching for the keyword "Leading food blogger in Singapore" on Google and was pleasantly surprised to see myself ranked 7th on the list. Over the years, I’ve been featured as one of...
When it comes to creating compelling content, whether for photos or videos, styling plays a pivotal role in the final outcome. Photography and Videography styling is not just about dressing up a subject or arranging props; it's about creating a visual story that...
Ever Googled questions like, "Why is marketing important for freelancers?" or "What is the importance of social media marketing in marketing?" If so, you're not alone. The freelance world is evolving, and if you’re not mastering social media, you're leaving money on...
Catchphrases, Key Messages, Slogans, and Hooks - What’s the Difference and Why They Matter for Your Branding? In today’s digital world, standing out on social media can be challenging, especially with the constant flood of content. Whether you're a small business...
Your All-in-One, Must-Have Social Media E-Book Has Arrived: Why The Ultimate 101: Social Media Platform Guide is a Game-Changer Are you feeling lost in the vast world of social media, unsure of where to start or how to grow your online presence? You’re not alone. For...
If you caught my recent Telegram post about creating a persona summary by ChatGPT AI, and you’ve already been using it, you might be seeing some great results. A few people shared that it’s helped them capture their unique style and essence—a real win for...
Best Social media Marketing Content Creation Coaching Singapore - FREE Trial Available What's the best you can get? Learning from a daily practitioner who lives and breathes social media and online presence! With hands-on experience managing client projects and...
Are you ready to elevate your Shopee business? Our Shopee Success Secrets: Insider Tips for Sellers, is packed with expert strategies and valuable insights to help you maximize your sales potential on one of the leading e-commerce platforms in Southeast Asia. Whether...
