The Influence Blog
Why Knowing What People Want to Buy is Crucial for Your Business Brand When Creating Social Media Content
“Having values doesn’t automatically make a brand.” You could have the most beautiful product, an inspiring mission, or a gorgeous Instagram feed—but if your audience doesn’t see a need or desire for what you offer, your social media efforts may fall flat....
How to Make Friends with Content Creators in Singapore: A Guide to Building Authentic Connections in the Digital Age
In Singapore’s vibrant digital landscape, content creators are more than just influencers—they are storytellers, trendsetters, and community builders shaping the way brands and individuals connect with audiences. Whether you’re a fellow creator, a business owner, or...
Christmas Social Media Post Ideas for Business
And just like that, we’ve arrived at the final month of 2024! I hope you’ve enjoyed planning your Christmas content and found some great ideas to engage your audience. If you haven’t yet, don’t worry—there’s still time! As you wrap up your content for the season,...
Firehook vs. Clickbait: What’s the Difference and Why It Matters
In the crowded digital space, grabbing your audience’s attention is an art. Every marketer and content creator strives to craft headlines or hooks that stop the scroll and compel clicks. But there’s a fine line between firehook and clickbait, and understanding the...
FREE Content Creators Meetup in Singapore: Kreators Community
Well, it’s been a few months since I first started running the Kreators Community, and to be honest, it’s been an incredible journey. Along the way, I’ve had few people who reach out to me, asking how they can share about the community, where they can read more about...
Heya! I’m Irene K
Founder of IreneKreations.
I help business owners, creators, and solopreneurs build trusted, memorable brands with CLEAR, POWERFUL messaging.
With years of experience in Content Creation, UGC & Influencer Marketing, UX/UI Marketing Projects, and Branding Strategy & more... —plus running an agency in Singapore—and as the Founder of Top14 Food Blog SG (featured on CNA 93.8FM & The Straits Times), I guide you to turn Clarity into Credibility.
Follow for Actionable Tips to level up your Social Content, Brand presence and Strategy.
Follow for Social Content Tips:
Follow my Food & Lifestyle Content:
Rednote | Lemon8 | Food Blog | Food Blog | Lifestyle Blog
Recent Posts
- How to Use Entry Points and Hooks That Actually Attract First-Time Customers — A Content Strategy for CNY Services
- “You Can’t Read the Label When You’re Inside the Bottle” — Why Coaching Must Go Beyond What to Do and Dive Into Who You Are
- Why Knowing Types of Writing Before Prompting AI Will Make Your Content Actually Work (Even If You’re DIY)
- Why Branding Is Important — And Why Psychological Targeting Matters More Than You Think
- How to Build a Sustainable Brand in Singapore’s AI-Driven Market (2026 Guide)
Free Guide
Avoid These 6 Common Social Media Mistakes New Business Owners Make
