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Many businesses struggle with social media marketing and paid ads, eventually abandoning them altogether. They assume the platforms don’t work or that advertising is a waste of money. But the real reason? A lack of strategy and an unclear Unique Selling Proposition...
You may have come across my post on LinkedIn and Telegramchannel! I was casually searching for the keyword "Leading food blogger in Singapore" on Google and was pleasantly surprised to see myself ranked 7th on the list. Over the years, I’ve been featured as one of the...
Whether you run a cafe, a boutique, or a wellness brand, your visual content is often the first impression your audience gets of your business. But many small business owners make the mistake of diving straight into photography or video shoots without styling,...
“Having values doesn’t automatically make a brand.”“You can’t read the label when you’re inside the bottle.”“Inconsistency is often an identity problem, not a skill problem.” Freelancing today isn’t just about offering a skill—it’s about positioning yourself as a...
“You can’t read the label when you’re inside the bottle.” If you’ve ever struggled to craft social media content that resonates, is memorable, and builds your brand, you’ve probably experienced this. Many business owners post frequently, but without clear...
Social media can feel like an endless maze for purpose-driven business owners and small content creators. You know your business matters, your product has value, and your story deserves to be told—but where do you start? Which platform fits your brand? And how do you...
If you’ve been struggling to make sense of social media or feel lost in the constant push for content, you’re not alone. Many business owners know they need an online presence, but few know how to do it with clarity, purpose, and consistency. That’s exactly what...
Are you ready to elevate your Shopee business? Our Shopee Success Secrets: Insider Tips for Sellers, is packed with expert strategies and valuable insights to help you maximize your sales potential on one of the leading e-commerce platforms in Southeast Asia. Selling...
“Inconsistency is often an identity problem, not a skill problem.”“You can’t read the label when you’re inside the bottle.”“Slow growth feels wrong in a world obsessed with speed.” For small business owners and content creators, ideas and strategies can feel elusive....
“Having values doesn’t automatically make a brand.”“You can’t read the label when you’re inside the bottle.”“Inconsistency is often an identity problem, not a skill problem.” Starting social media and branding for your business can feel overwhelming. Between platform...