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In every crowded marketplace — whether you're a content creator, an agent, a coach or just someone who tries to run an online business— there’s one truth that never changes: people remember people, not just products. A strong personal brand and meaningful content can...
Marketing isn’t just about creativity—it’s also about consistency, strategy, and momentum. Yet, even the most well-meaning marketers or entrepreneurs often fall prey to subtle habits that chip away at their productivity without realizing it. These small behaviors...
Are you struggling to grow your business online and wondering if taking a marketing strategy course could be the solution? With so many options available—from digital marketing courses to social media strategy courses—it’s easy to feel overwhelmed. Picking the right...
I recently visited Yunnan, China. During my time there, I learnt from Chinese culture and Tibetan stories, I came across an inspiring perspective rooted in Tibetan values about money. There’s a story from Tibetan culture that has a powerful lesson for wealth,...
If you’ve ever wondered whether online coaching can truly help you learn marketing, you’re not alone. Many business owners, entrepreneurs, and marketers ask this question before investing time and money in virtual programs. The reality is, online business coaching has...
Someone asked me the other day, "Irene, is brand awareness the same as me needing more exposure or to be seen online?" My answer is simple: No. Getting Seen is Not Enough Most business owners think the solution to slow sales or stagnant growth is to “get more...
Have you ever wondered… -Why does one beauty brand go viral overnight while another struggles to get likes?-How does a simple pet video reach millions worldwide?-Or why does that one food reel make you instantly crave ramen at 2am? The secret isn’t just great visuals...
Let’s bust a myth right away: There’s no magical shortcut to massive viewership anymore.(Unless you get hit by unexpected virality — and let’s be real, that’s becoming rarer with today’s algorithms.) Actually… scratch that.Shortcuts do exist — but they come at a cost....
Creating compelling Social Media Content might seem daunting at first, but the truth is—you already have many powerful skills at your disposal to craft content that resonates and connects. Whether you’re a business owner, aspiring influencer, or just starting out,...
In a world overflowing with content, offers, and online noise — standing out is no longer just about being louder. It’s about being clearer, more connected, and aligned with your unique strengths. That’s where your Zone of Genius comes in. Whether you’re a...
