Short answer is, it depends.This is actually a very common question that many people struggle with when planning to create a content-focused social media account. Deciding whether to start fresh or use your personal account can be tricky. Starting a New Account: Brand...
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10 Strategies for Establishing a Strong Social Media Presence
“People don’t follow businesses — people follow people who make them feel seen, understood, and connected.” If you’ve ever felt like your content is lost in the noise, or that AI-generated posts just don’t “feel right,” you’re not alone. For The Thoughtful Creator —...
6 Week Training: 1-on-1 Social Content Coaching Session
“Your content isn’t just seen — it’s felt.” In today’s digital world — where over 88% of Singaporeans are active on social media and users hop across 7+ platforms monthly — content that resonates beats content that merely exists. Yet most creators feel stuck in a loop...
Content Creator Meet-Ups Community: Where Creative Minds Connect and Inspire
In the ever-evolving world of content creation, staying inspired, motivated, and informed is important. One of the most effective ways to achieve this is by surrounding yourself with a community of like-minded content creators. Communities like this offer invaluable...
What Makes Social Media Content Powerfully Effective at Growing Viewership
Just yesterday, someone asked me how to attract more viewership on social media. Many factors can cause our content viewership to falter, so it's important to identify and avoid these pitfalls while focusing on the elements that foster growth. Today, I'd like to share...
Jump-Start Training: 1-on-1 Social Content Coaching Session
“If your content just exists—but doesn’t connect—it doesn’t convert.” That’s the feeling every thoughtful creator knows deep down: you want your voice to matter, not just be noise in the endless scroll. Recent data shows that 85% of consumers research brands online...






